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Innovation inspired by nature 从自然界获取创新灵感
Phonak looks to nature for innovative hearing solutions
峰力注重从自然界中寻求解决听力问题的创新方案
For millions of years, nature has continuously evolved, finding solutions to problems that still pose challenges for scientists and engineers—even with the world’s most advanced technology. For example, a single blade of grass is still more stable than any kind of comparable mechanical construction, spiders make thread that is as strong as steel and termites are able to survive in the intense sun by building elaborate airways in the dirt.
亿万年来，大自然界一直在不断进化，找到解决问题的的方法，而这些问题对科学家和工程师们来说，即使运用世界上最先进的技术，也仍然面临挑战。例如，单片草的齿边依然比任何一种类似的机械仿制结构要坚固，蜘蛛织的丝有如钢铁一般坚韧，白蚁通过在泥土中挖掘独特的通风孔而可以在烈日下生存。
In recent times, innovative companies from around the world have used lessons from nature to develop new products, improve current products and find innovative solutions to engineering and design challenges. For example, manufacturers created dirt and water repellent paint after studying the lotus flower, which has a self-cleansing surface. Similarly, a Swiss scientist developed the VELCRO® fastener based on the burrs that covered him and his dog when they returned from a walk in the woods. After studying the burrs under a microscope, he realized that he could create a fabric fastener with the same miniscule hooks that made burrs so effective in sticking to fabric and other materials.
如今,世界上许多富有创新精神的公司都在利用从大自然中获得的启发来开发新产品，完善现有产品，寻求创新方案去突破工程和设计上所面临的挑战。例如，从莲花叶的自净能力中得到启示而研究出排尘排水涂层。同样，瑞士科学家通过观察丛林里粘在小狗和他身上的芒刺，研制出了粘贴式尼龙搭扣。通过在显微镜下的观察，他意识到可以利用芒刺微型小钩可以紧粘接尼龙和其它材料的原理，发明粘贴式尼龙搭扣。
Phonak is leading the way
峰力是数字仿生听觉处理技术的领导者
Among hearing system companies, Phonak is leading the way in applying lessons from nature to its new product development work. The company routinely looks to nature for inspiration—a process which Phonak calls “Digital Bionics”. Digital Bionics involves researching the unique capabilities of biological systems related to hearing—specifically, the inner and outer ear and the brain. (After all, there is hardly another acoustic system in the world that is as sophisticated as the human ear.) Its engineers then apply their findings in order to create sophisticated hearing solutions that mimic the natural way humans hear.
在听力保健产品厂家中，峰力把自然界中受到的启示应用于新产品开发的先导者。峰力公司一如既往地从自然界获取灵感，推动“数字仿生听觉”技术的发展。数字仿生听觉技术的重点是研究自然界中生物体系的独特听觉功能—尤其是内耳、外耳和大脑的独特功能，（当然，世界上几乎找不到有人耳那样精密的声学系统。）然后将研究发现应用于精密助听系统的开发，尽可能地模拟人耳的天然聆听能力。
Innovation Hearing Solutions致力于听力解决方案的创新
Solving today’s most common hearing problems with Digital Bionics
运用数字仿生听觉技术可以解决现今最常见的一些聆听问题
• Natural localization and orientation 自然定位能力
• Selective amplification, optimal sound quality and intelligent environment analysis选择性放大、优化音质和智能环境分析
Nature’s art of sound processing 自然界的自然声音处理艺术
The outer ear (the pinna) receives a single sound wave composed of different sounds.
外耳（耳廓）收集含不同声音的单声波。
The inner ear (cochlea) analyzes the sound wave and provides the brain with detailed information on the different sounds.
内耳（耳蜗）分析声波并将不同声音的详细信息提供给大脑。
The brain then uses this information to identify and distinguish different waves and listening environments.
大脑根据提供的信息识别并区分不同的声波和聆听环境。
Digital Bionics 数字仿生听觉技术
Phonak’s latest product generation mimics nature’s art of sound processing. This leads to natural localization, optimal sounds quality and seamless automatic operation in any listening environment.
峰力最新一代的助听产品模拟了人耳自然处理声音的能力，从而拥有在各种聆听环境中的自然定位能力、最佳音质和聆听程序的自动切换能力。
Using Digital Bionics, Phonak has solved three of the most common challenges associated with hearing systems-natural localization and orientation ,selective amplification and optimal sound quality ,and intelligent anvironment analysis.
运用数字仿生听觉技术，峰力成功的解决了助听系统中常见的三大问题—声音自然定位能力、选择性放大和最佳音质以及智能环境分析。
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Innovation Hearing Solutions致力于听力解决方案的创新
Natural localization and orientation:自然定位能力
People who wear hearing systems often complain about problems with localization and orientation—the ability to tell where a sound is coming from. Good localization is important because it helps us monitor what’s going on around us in all directions, as well as determine where we should focus our attention visually. It also plays a key role in providing us with a sense of comfort and security in different environments.
佩戴助听器的人常常抱怨声音定位困难，也就是说，很难区分声音的来源。良好的声音定位能力可以帮助助听器佩戴者察觉周围各个方向的的声音状况，从而决定应将注意力集中在哪个方向。同时，在不同的声音环境中，也带给助听器佩戴者带来安全感和舒适感。
In developing its new generation of hearing systems, Phonak studied how the human outer ear, the pinna, localizes sound. Phonak was then able to mimic the pinna’s functionality electronically within the micro-computer of the Savia hearing system. As a result, people who wear Savia hearing devices are able to localize sounds naturally.
用来在研发新一代的助听系统的时候，峰力认真研究了人的外耳声音定位原理，。Savia助听器就是模拟了耳廓对声音的定位原理。因此，佩戴Savia助听器的用户能够对声音进行自然定位。
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致力于听力解决方案的创新
Selective amplification, optimal sound quality and
intelligent environment analysis:
选择性放大、最佳音质和智能环境分析
Hearing devices help improve communication by amplifying sound. Conventional hearing devices amplify everything—from conversations to background noise to the clock ticking. Sophisticated digital hearing systems have programmable options that automatically adjust the amplification of sound for various listening environments—such as a one-to-one conversation or dinner in a crowded restaurant. This is known as intelligent environment analysis.
助听系统通过放大声音来改善交流。一般的助听器会放大所有的声音—言语声、背景噪声和钟声等。性能卓越的数字助听系统具有可编程选项，在不同的聆听环境中自动调节声音的放大量—比如在一对一的谈话环境或在嘈杂的饭馆中享用晚餐的环境。这中功能被称为智能环境分析能力。
Phonak has a long history of studying how the inner ear, the cochlea, functions to analyze and process sounds and how the human brain identifies and distinguishes different sounds and listening environments. This research was used to develop a new generation of hearing systems capable of identifying a greater number of hearing environments more accurately, while providing optimal performance in all sound environments.
峰力对内耳和耳蜗分析处理声音的能力以及人的大脑识别区分不同声音和环境的能力进行了长期研究，并运用这些研究成果来开发新一代助听系统，使之更加精确地识别大量聆听环境，在各种声音环境中位用户提供最佳性能。 |
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发表于 2007-5-27 20:47
楼主
发表于 2007-5-28 11:40
